September 3rd Gather... Headin' out to gather the cattle on this 100,000 acre spread.
John Romero and Rick Iannucci heading out as dawn breaks over the mountain and we can tell the difference between a bush and a cow.
John rop'in... Nice catch!
Stuart Romero, President of the Sedillo Cattle Association with Rick Iannucci President of Horses for Heroes - NM, Inc.
Stuart, John and another member of Sedillo make sure which unbranded calves are with which momma cow. After roping that calf they call out the brand /owner to the branding crew who then get to work with their "running irons". This is real old school watching these "branding iron artists" at work. 
Everyone in the association gets into the work in some way or another. From tending the fire where the irons are heating to mixing the vaccines everyone is there to "get 'er done!"

Cowboy Up! co-director Nancy De Santis mixes vaccines with the vaccination team.
Keepin' track and everything in order.September 4th Gather...Bringing them in.
Stuart being presented his Wild Rag by Cowboy Up! graduate, USMC Iraq veteran and Purple Heart recipient Sterling Bucholz while Rick Iannucci and John Romero look on.
John being presented with his Purple wild rag by Cowboy Up! graduate, US Army Iraq veteran and Purple Heart recipient Alroy Billman.
Joe Streaker Cowboy Up! crew member holds 'er down while he waits for the branding team. 
John & Stuart have quite the job of having to recognize and identify all the brands of each Sedillo Cattle Assoiation member.
Sedillo Managment at it's finest.


John and Rick making sure she'll be "good for another year".
Our wonderful crew from Sedillo posing with Nancy on her Birthday! What a great way to spend your birthday Nancy!