Because of the size of the cattle Mr. Henry and Ward rope and stretch out the calf in order to receive the brand. After the first roper ropes the hind legs and drags the calf to the fire the ground crew will go in to 1). fold the foreleg prohibiting the calf from getting up and 2). attach the rope to the steer's horns so that the second roper can complete the stretch in order to receive the brand. Now that is old school! To illustrate this I have put various pictures together in order sequence:
